Factoring PR blunders

In these fast moving and difficult times one has to be doubly careful of press releases and PR exercises as they may leave you with egg on your face at a later stage.

The current edition of the glossy magazine Business Money has a full colour cover devoted to Landsbanki which will no doubt continue to be an embarrassment to it’s editor until the next edition comes out whilst Venture Finance sent out a press release on 25th September telling the world about the new larger premises that they were moving into on 1st October in order to facilitate the integration of all the extra people upon their integration with Fortis. This was less than two weeks before the announcement that Fortis was being nationalised and the integration would now no longer be going ahead.


2 thoughts on “Factoring PR blunders”

  1. Business Money’s finest hour came when describing an individual as being of ‘undoubted honesty, integrity & probity’. I think Carl Cushnie is still in gaol?

  2. I haven’t seen the current edition but I notice that it includes a feature on Europe’s most cost-efficient banks including a list of leaders and laggards. I wonder if any of them are proving to be an editoral embarrassment now.

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