More and more supposed factoring brokers are using the internet to attract customers. Unfortunately this means that anyone with some web design skills can throw together a site and try and generate some factoring leads but it can’t be in the customers best interests if the person behind the website doesn’t know the first thing about factoring.
Anyone who keeps an eye on Google will have noticed a new website has recently appeared on page one with what on the surface appears to be a decent website containing a few fairly standard articles about factoring.
The website contains logos from Venture, Bibby, Lloyds TSB, Aldermore, Close and Hitachi which purports to give the impression that the company has a relationship with each of them, but does it?
There is an invitation to submit details on a contact form but nowhere on the site does it have an address or telephone number and having looked up ownership of the domain in Nominet I have never heard of the owner and neither has anyone that I have asked although a quick Google check shows that as well as articles about factoring he has also published articles about getting rid of spots and how to cook a pizza.
Most internet savvy people would never deal with a website that doesn’t have either an address or telephone number but unfortunately many of the potential customers won’t be as wary.
This isn’t the only one as I came up with another last week that have a highly professional and expensive looking website with branches in Glasgow, Birmingham, Newcastle, Bristol, Manchester and Nottingham which makes it look like a pretty sizeable outfit.
It even has testimonials including one saying “We found ****** to be absolutely terrific. They arranged an invoice factoring deal for us quickly and efficiently. Would certainly recommend them” and this was signed by DL, Operations Manager of ABC Ltd
Intrigued to find out more about this high profile outfit I looked up the ownership of the website to see that it registered to the very same ABC Ltd who gave it such a glowing testimonial and a bit more research shows the website owner is a actually a contract cleaning company.
I have often said that factoring companies should be regulated and I also think that it would be in the customers’ best interests if brokers were also regulated as I’m sure that you can’t get best advice from a broker unless he knows the industry, but unfortunately the poor old customer has no idea if his broker knows what he’s talking about or not and it seems that there are a lot around who don’t.