In the last 24 hours I have received two press releases from Ultimate Finance.
The first gave details of their recent introducer jolly where Ultimate apparently took a number of their key introducers to Dubai for an all expenses paid weekend.
“This winter sunshine break saw the group sightseeing and experiencing the culture of one of the most cosmopolitan cities in the world – highlights included a Jeep Safari in the desert, lunch at a 5* hotel overlooking the tallest building in the world, an evening cruise on a luxury boat taking in the beautiful Dubai skyline and the thrill seekers amongst the group also experienced some of the best waterslides in the world”
One of the introducers was moved to state “Thanks to all the staff at Ultimate for a great trip to Dubai and hospitality second to none. I will be getting some more business to you to book my place on the Ultimate 2013 trip”
Whilst another stated:-
“The trip to Dubai was hands down the best incentivised trip I have been on with one of our finance partners. Clearly carefully planned by the Ultimate team, we had a jam packed schedule with lots to do and not at any point did I have to put my hands in my pocket to pay for anything. Everything was catered for and paid for by the Ultimate team, 10 out of 10 guys; I will see you on next year’s trip”
I suppose that it’s naïve to hope that brokers introduce business to the factoring company that best fits their needs not the one that provides the best introducer incentives but I suppose that I’m old fashioned that way.
Amusingly 12 hours later a further press release arrived and this one was concerning the recent placement of shares in order to raise £2.6m. I’m sure that the two events aren’t connected as surely a weekend jolly in Dubai can’t cost that much – or can it?